With the state of the current pandemic, many organizations have become aware of the need to digitalize their activities. Although the digital transformation started a few years ago, the digital transformation is affecting all sectors of activity, including the insurance industry. Digital tools are becoming vital for companies and are now part of our daily lives. To ensure your digital position and offer more flexibility and autonomy to your clients, a few elements must be taken into account to guarantee the fluidity of this transformation.
The user experience at the center of the digital strategy
The digitalization of business sectors is forcing firms to think again about the relationship with their clients. With customers having access to easy and fast information online, being digital is the key to success for any brokerage. To guarantee a smooth customer journey, the User eXperience (UX) has been established as a central element of this digital transformation. UX, when browsing a digital site or platform, whether on a computer, mobile or tablet, aims to maximize the user’s journey to capture and retain a customer. Several rules must be taken into account, such as the “3-click rule”, which indicates that the information searched for by a visitor must be accessible in 3 clicks or less. The user experience is therefore a key element of digitalization, allowing to acquire customers, but also to get a better referencing by Google, which takes this criterion into account to rank websites in the search results.
Taking into account cyber-risks
Every year, many organizations both public and private are victims of cyber-attacks. With the accelerated digitalization in the midst of COVID-19, malicious individuals are taking advantage of this situation to intensify cyber-attacks. As you prepare for your digital transformation, keep in mind that your business is never fully protected against cyber risks. In addition to the data leakage for which you may be held responsible, a business interruption can cause greater financial damage. Investing in a security system is not only necessary to protect against these risks, but it is also important to have adequate coverage to protect the financial health of your business.
APRIL and digital
APRIL wishes to support its partners in this digital transformation and offer your customers a simple and fast experience. This is why APRIL is launching APRIL ON, a new online platform created in collaboration with brokers, for brokers. With this new tool, quoting online has never been easier or faster and gain access to all APRIL and APRIL Marine offers in a single portal. To find out more, go to www.april.ca/april-on/