This blog and newsletter has now been running for 1 year. In that time, it’s been by far the most subscribed, opened and read piece of communication that we produce, and it’s a pleasure to write every month.
I try to cover a range of subjects relevant to our industry, and of course, the rules of this game are around one-way communication. Last month I went rogue and tried to generate a two-way interaction by asking you to share any New Years resolutions that you had for your business. Sadly, this foray into interactive communication didn’t generate any responses! Of course, this is disappointing, but we’re not ashamed to have given this a try.
Hopefully you will agree that strong two-way communication across our industry is a very worthy goal. Brokers across Canada are facing a set of similar challenges and opportunities which are changing the face of our industry, so we want to keep moving forward in this direction so that we can generate insights which we hope will be of value.
I’m therefore pleased to introduce a new initiative that we are undertaking at APRIL Canada during 2017: our Canadian Broker Panel. The general idea is to build up a network of brokers who can contribute towards ideas, innovations and other factors which will ultimately benefit brokers and their clients. Our hope is that our Broker Panel can help shape products and services to the industry through providing their opinion on important subjects – and we can also to share the overall opinion back to each contributor so every member can benefit from the ‘pulse’ of the market. We want this to be a really simple and non-invasive process so we wont bombard you with long surveys, questionnaires or phone calls all the time! Instead, we envisage asking our broker panel for their opinions on one or two simple questions every couple of weeks. We therefore don’t expect to take up more than a minute of your time in this regular process, with perhaps the very occasional deeper dive in certain circumstances. Either way, responding will be completely optional – and of course, you will be able to easily opt-out of the Broker Panel at any time.
We really hope that you will find as much value in the panel as we do, through sharing your quick opinions and finding out how it compares to the ‘pulse’ of the market.
To join our Broker Panel, please click here.
We look forward to your involvement, and as always, please don’t hesitate to contact any of our team if we can help you in any way.