Today is 1st April, the beginning of an important month for APRIL Canada, and the date where, in many countries, people participate in April Fools day.
The 1st April is known as the day of creating elaborate pranks or hoaxes to fool others. Over the years, there have been many elaborate and fantastic hoaxes perpetrated on the unsuspecting public. Most are perfectly harmless, such as in 1998, when Burger King announced the creation of their new left-handed Whopper. However, sometimes, April fools can backfire and have highly negative consequences:
- Companies can be flooded with complaints, disrupting normal business activities.
In 1998, a newsletter for the New Mexicans for Science and Reason joked that the Alabama State legislature had changed the value of pi to a “biblical value” of 3. This led to floods of complaints to protesting the change and days spent confirming that it was a prank.
- Brands can be tarnished through the disappointment of customers.
In 1985, Sports Illustrated announced the signing by the New York Mets of Sidd Finch, a Tibetan Monk who had mastered the “art of the pitch” and could achieve speeds of 168mph. The elation of Mets fans took a crushing blow on the revelation of this hoax.
- Incidental and unnecessary costs can be incurred.
In 1992, LAX airport in Los Angeles hung “welcome to Chicago” signs to confuse travellers who just arrived, many of whom rebooked their flights at great expense for no reason.
APRIL Canada is therefore proud to announce the launch of its new product: Prank Protection Plus (PPP) to protect individuals and businesses from any first and third party losses arising from a backfiring hoax.
- Small to large sized commercial companies looking to carry out an April Fools stunt
- Individuals who wish to carry out a prank on their friends or family
- Up to $5M Third Party PD & BI liability for unintended negative consequences of a Prank gone wrong
- Up to $2 million Advertising, Personal, Professional Liability
- Up to $5 million Property coverage $500k business interruption coverage