This month delighted to share with you an announcement from APRIL Group about the acquisition of Benecaid – a Canadian Managing General Underwriter, based in Toronto, developing Health and Benefits solutions targeted at small and medium sized companies in Canada.
Benecaid are a very impressive organization, with an excellent proposition in their market including the recent development of a new platform designed to truly digitalize the benefits industry. They fit extremely well into the DNA of APRIL, simplifying the lives of their customers and agents.
The activities of Benecaid are very complementary to those carried out by APRIL in many other countries and we look forward to working closely with Benecaid to leverage the strengths of both businesses and find opportunities in the market for our two great organizations.
This acquisition also demonstrates that Canada is a very important market for APRIL Group.
I am excited to welcome the Benecaid team into the Group, and work alongside them in Canada to bring new value to our broker partners. Hopefully I will get the opportunity to introduce Peter Berczi, President of Benecaid, in a future newsletter.
If you have any questions, please do not hesitate to let me know.